Product Marketing Manager, Amazon Business
Core
Develop cross-channel campaigns and customer experience strategies for enterprise customers during key onsite events like Prime Day, End of Academic Year, and Back to School.
Role type
Product Marketing Manager (B2B Events)
Builds
Marketing campaigns and customer experiences for Amazon Business enterprise buyers
Domain
B2B Retail / E-commerce
Deliverable
product features
Required skills
B2B marketing, digital marketing, online merchandising, strategic thinking, project management, A/B experimentation, KPI tracking, cross-functional partnership
Preferred skills
Experience in fast-paced entrepreneurial environments, working across multiple countries
Technologies
A/B testing tools, project management software
Responsibilities
Develop cross-channel campaigns and CX strategies for onsite events; Create new mechanisms and processes with partner teams to develop marketing plans; Collect customer feedback through research to optimize experiences; Identify merchandising and marketing channel gaps and devise A/B experimentation plans; Track KPIs and progress to goals; Partner with tech and operations teams on process enhancements; Manage and report project status and results to leaders
