Digital Marketing Specialist / PPC
Core
Optimizing and scaling paid media campaigns (Meta Ads, Google Ads) and implementing marketing automation for a HealthTech digital clinic.
Role type
Digital Marketing Specialist / PPC
Builds
Paid media campaigns, SEO content, landing pages, and marketing automation workflows for a metabolic health platform.
Domain
HealthTech / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid media campaign management (Meta Ads, Google Ads), data-driven decision making, GA4 analysis, content creation, A/B testing, marketing automation setup, CRO optimization
Preferred skills
TikTok Ads, Bing Ads, advanced marketing automation, healthcare/pharma industry experience
Technologies
Meta Ads, Google Ads, GA4, AI tools
Responsibilities
Plan, launch, and optimize paid campaigns; create marketing content and SEO articles; optimize landing pages and conversion funnels; design and implement marketing automation paths; conduct A/B tests; report campaign results
Seniority
Specialist, hands-on IC