Marketing Manager – North Asia
Core
Drive sustainable sales growth and strengthen brand equity across 7 diverse North Asia franchise markets through culturally resonant, digitally-first marketing strategies.
Role type
Regional Marketing Manager (Franchise)
Builds
Integrated annual marketing plans, localized campaigns, and digital-first initiatives for 1,500+ Pizza Hut restaurants.
Domain
Food & Beverage / QSR / North Asia
Deliverable
product features
Required skills
Strategic vision, commercial acumen, multicultural leadership, data analytics, omnichannel marketing, campaign localization, CRM strategy, performance marketing, customer engagement, brand positioning
Preferred skills
Experience in matrixed environments, passion for modern consumer brands, ability to influence without authority
Technologies
CRM platforms, performance marketing tools, data analytics platforms, app engagement tools
Responsibilities
Partner with franchise teams to shape integrated annual marketing plans; translate global brand strategy into culturally resonant local campaigns; guide franchisees on growth levers including product innovation and pricing; advocate for digital-first marketing initiatives; leverage data and insights to improve targeting and campaign ROI; develop and execute local campaigns while aligning with global brand positioning; share best practices and emerging trends across markets.
Seniority
Manager, strategic execution & regional oversight