Sr. Strategist, Performance Marketing
Core
Lead end-to-end development of sophisticated paid media strategies for high-priority, high-budget client accounts, focusing on scalability, long-term growth, and emerging commerce solutions like TikTok Shop.
Role type
Senior Performance Marketing Strategist
Builds
Full-funnel paid media strategies and client-ready documentation for large-scale digital brands
Domain
Digital Marketing / Performance Advertising / Social Commerce
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Paid media strategy, platform expertise (Meta, TikTok, Google), social commerce knowledge, data analysis, strategic planning, budget management, stakeholder management, mentorship
Preferred skills
Experience with TikTok Shop, programmatic advertising, agency-wide best practices, new business development
Technologies
Meta, TikTok, Instagram, YouTube, LinkedIn, Google Ads, ad management platforms, reporting tools
Responsibilities
Lead end-to-end development of sophisticated paid media strategies across upper and lower funnel objectives; Own strategic planning for high-priority and high-budget accounts; Drive advanced platform strategy across Meta, TikTok, Google, and emerging channels; Serve as a senior strategic voice in client relationships; Translate complex performance data into actionable insights and client-ready documentation; Conduct and oversee qualitative and quantitative research to inform media strategy; Partner closely with media buyers and account teams to ensure strategic intent is carried through execution; Guide and review campaign structures, testing roadmaps, and measurement approaches; Oversee budget management across accounts; Contribute to and lead the development of Paid Media Playbooks and best-in-class protocols; Identify gaps and opportunities in existing and prospective paid media plans; Support and lead new business efforts including pitch strategy and client presentations; Act as a mentor and strategic resource to junior strategists
Seniority
Senior, hands-on IC with mentorship responsibilities