Performance Marketing Specialist
Core
Execute, optimize, and scale large-scale Meta Ads campaigns to drive customer acquisition and growth for multiple consumer brands.
Role type
Digital Performance Marketing Specialist
Builds
Customer acquisition campaigns across Meta, Google Ads, and YouTube
Domain
Consumer entertainment and lifestyle eCommerce
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Meta Ads Manager expertise, campaign budget management, audience targeting, bid strategy optimization, ROAS and CPA analysis, creative testing, cross-channel paid media execution, data-driven decision making
Preferred skills
Google Ads, YouTube Ads, other paid acquisition channels
Technologies
Meta Ads Manager, Google Ads, YouTube
Responsibilities
Build, launch, and manage high-performing Meta Ads campaigns; Monitor and optimize campaign performance to improve ROAS and CPA; Test audiences, creative angles, hooks, and campaign structures; Analyze campaign data to make fast, commercially driven optimization decisions; Support campaign execution across Google Ads and YouTube; Provide ongoing reporting and practical recommendations based on live performance
Seniority
Individual Contributor, hands-on execution
