Digital Marketing Specialist
Core
Planning, managing, and optimizing PPC campaigns across Google Ads, Meta Ads, and LinkedIn Ads to drive lead generation and customer acquisition.
Role type
PPC / Performance Marketing Specialist
Builds
Digital marketing campaigns and lead generation strategies
Domain
Digital marketing and performance marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads, Meta Ads, LinkedIn Campaign Manager, Google Tag Manager, Google Analytics 4, Salesforce, Power BI, funnel marketing logic, landing page optimization
Technologies
Google Ads, Meta Ads, LinkedIn Campaign Manager, Google Tag Manager, Google Analytics 4, Salesforce, Power BI
Responsibilities
Plan, manage, and optimize PPC campaigns; Monitor and improve performance against key KPIs; Develop and manage lead generation strategies; Analyze performance across the marketing funnel; Implement and manage digital tracking; Integrate and monitor data within CRM; Create reports and dashboards; Optimize landing pages; Collaborate with Marketing and Sales teams
Seniority
Mid-level, hands-on IC
