Digital Marketing Lead
Core
Develop and manage global performance marketing strategy to drive customer acquisition, revenue growth, and marketing efficiency across paid digital channels.
Role type
Senior Digital Marketing Lead (Performance Marketing)
Builds
Global paid media campaigns, customer acquisition plans, and marketing technology ecosystems
Domain
Digital Marketing / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Global performance marketing strategy, Google Ads (Search, PMax, Display, Demand Gen, YouTube, App), Meta Ads (Facebook, Instagram, Reels, Instant Form, Advantage+), affiliate marketing, programmatic advertising, tracking & attribution (GA4, GTM, CAPI, server-side), marketing technology stack management, budget allocation, A/B testing, cross-functional team leadership
Preferred skills
Emerging customer acquisition channels, retail media networks, executive dashboard creation, coaching and professional development
Technologies
Google Ads, Meta Ads, GA4, Google Tag Manager, Conversion API, CRM systems
Responsibilities
Develop global performance marketing strategy aligned with business goals; manage end-to-end campaign lifecycle including planning, implementation, and optimization; optimize ROAS, CPA, CAC, and conversion rates; manage digital measurement framework and tracking accuracy; lead marketing technology ecosystem implementation and integration; create executive dashboards and performance reports; collaborate with Brand, Product, Technology, and Sales teams.
Seniority
Senior, hands-on IC with team leadership
