Director Performance Marketing
Core
Lead digital performance marketing strategy to drive customer acquisition and ecommerce growth through SEO, paid search, and programmatic media.
Role type
Director, Performance Marketing
Builds
Integrated performance marketing campaigns supporting revenue and acquisition goals
Domain
Retail / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
SEO strategy, paid search (SEM), programmatic media, social advertising, data-driven optimization, cross-functional collaboration
Preferred skills
emerging digital marketing technologies, technical SEO, link-building initiatives
Technologies
search engine optimization, paid search, programmatic media, social advertising
Responsibilities
Execute digital performance marketing strategy across SEO and paid digital media; Lead execution and optimization of digital performance marketing programs; Develop and maintain program roadmaps for organic and paid initiatives; Partner with internal stakeholders on integrated campaigns
Seniority
Director, strategic leadership & execution