Head of Performance Marketing
Core
Architecting the growth engine for a digital audience acquisition platform by managing high-volume paid and organic search strategies.
Role type
Head of Performance Marketing (Search & SEO)
Builds
High-ROAS paid search campaigns (Google Ads) and SEO roadmaps for a digital ecosystem.
Domain
Digital Marketing / Performance Acquisition / Search
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads management, SQL, GA4, server-side tracking, A/B testing, budget optimization, SEO strategy, data analysis
Preferred skills
Growth hacking, automation, P&L impact analysis, advanced attribution modeling
Technologies
Google Ads, GTM, GA4, SQL, Excel
Responsibilities
Pilot and optimize multi-million euro budgets across Search, Shopping, and Performance Max; Define and deploy on-site and off-site SEO roadmaps; Ensure advanced tracking and attribution in a post-cookie environment; Deploy continuous experimentation logic (A/B tests, automated bidding); Evolve the marketing tech stack for automation; Translate marketing performance into concrete business impact (CAC, margin).
