Head of Digital Marketing
Core
Lead digital marketing strategy and execution to drive user acquisition, app growth, and high-value user conversion across European markets for a multi-mobility platform.
Role type
Head of Digital Marketing (VP-level)
Builds
User acquisition campaigns, app growth initiatives, and brand discovery programs for a multi-mobility marketplace.
Domain
Mobility / Transportation / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Digital marketing strategy, scaling consumer mobile apps, data-led experimentation, team leadership, mobile app ecosystem knowledge, multi-market budget management
Preferred skills
Performance marketing, App Store Optimization, SEO/AIO, Marketing Technology, Growth Experimentation
Technologies
Performance Marketing platforms, App Store Optimization tools, SEO/AIO tools, Marketing Technology stack, Growth Experimentation frameworks
Responsibilities
Define and execute digital marketing vision and strategy, lead a geographically distributed team of marketing experts, manage multi-million Euro acquisition budgets, drive brand discovery and conversion across European markets.
Seniority
Senior, hands-on IC with leadership responsibilities
