Head of Digital Marketing, Sales Region Europe
Core
Lead a greenfield digital transformation to build a scalable, data-driven growth engine that drives pipeline, sales performance, and customer experience across Europe.
Role type
Senior leadership digital marketing head (Europe)
Builds
Integrated digital ecosystem, demand generation models, and analytics frameworks for Volvo CE
Domain
Construction equipment / Heavy machinery sales
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Digital transformation leadership, team building from scratch, martech and marketing automation expertise, funnel performance optimization, cross-functional sales alignment, regional market strategy
Preferred skills
Experience in international matrix organizations, brand marketing, commercial support
Technologies
Marketing automation platforms, analytics tools, performance marketing channels
Responsibilities
Design and execute bold digital marketing strategy and standards across Europe; Build and lead a high-performing team of digital specialists; Partner with market companies to drive harmonized platforms and processes; Develop end-to-end demand generation and lead management models; Strengthen marketing-sales connection to convert leads into business results; Build analytics frameworks to turn data into ROI decisions
Seniority
Senior, hands-on IC with strategic mandate
