Lifecycle Marketing Manager
Core
Design and scale personalized, data-driven lifecycle campaigns to drive activation, conversion, retention, and reactivation for free users into high-value customers.
Role type
Lifecycle Marketing Manager (Growth)
Builds
Automated email, in-app, and push campaigns for short-term rental operators and hosts
Domain
SaaS / Short-term rental data platform
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Lifecycle marketing strategy, CRM management, A/B testing, behavioral trigger design, funnel analysis, KPI ownership, campaign reporting
Preferred skills
Product-led growth (PLG) experience, B2C or prosumer SaaS background, win-back campaign expertise
Technologies
HubSpot, Segment, Intercom, GA4, Looker, Tableau
Responsibilities
Map and manage end-to-end user lifecycle journeys, build automated multi-channel campaigns, design segment-specific journeys, optimize conversion drivers, partner with Product & CS, launch win-back campaigns, analyze user behavior and funnel performance, own lifecycle KPIs, create dashboards and reports
Seniority
Mid-Senior, hands-on IC