Performance Marketing Specialist B2C
Core
Designing and managing performance marketing campaigns across digital channels to generate direct responses and drive growth for a global healthcare marketplace.
Role type
Performance Marketing Specialist (B2C)
Builds
Digital advertising campaigns, traffic analysis, and conversion optimization for healthcare brands.
Domain
Healthcare / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Performance marketing strategy, Search Marketing (Google Ads, Bing Ads), Paid Social management, CPL campaign creation, traffic and conversion analysis, data-driven decision making, project management, Microsoft Office, WordPress
Preferred skills
Experience in digital health or SaaS, marketplace management
Technologies
Google Ads, Bing Ads, Microsoft Office, WordPress
Responsibilities
Implement and track online advertising campaigns across multiple digital channels, analyze traffic and conversions for group websites, design and manage Search Marketing strategies, create CPL campaigns for B2B lead generation, develop and measure Paid Social strategies, create presentations to discuss campaign results and advise teams
