Marketing Manager, Genetics
Core
Lead global marketing strategy and campaigns for genetic testing solutions, focusing on patient/consumer initiatives and service launches.
Role type
Global Marketing Manager (Genetic Testing)
Builds
Global marketing programs, campaigns, and selling tools for genetic testing solutions.
Domain
Healthcare / Genetics / Consumer Health
Deliverable
product features
Required skills
Global marketing strategy, digital marketing, omnichannel marketing, marketing automation, campaign management, stakeholder collaboration, patient marketing, launch planning, business acumen
Preferred skills
Multicultural collaboration, cross-functional leadership, strategic and operational focus
Technologies
Marketing automation platforms, digital marketing tools
Responsibilities
Develop and communicate a clear, visionary marketing strategy; Lead the development of value propositions and marketing plans; Plan and develop marketing mix with high focus on digital strategies; Drive collaboration with internal and external stakeholders; Lead preparation and execution of marketing concepts for new launches; Work with product management to integrate voice of customer; Lead patient marketing concepts and campaigns; Track campaign effectiveness and secure continuous improvement.
Seniority
Mid-Senior, hands-on IC
