Staff Marketing Programs Manager
Core
Advancing the use of next-generation sequencing (NGS) in specific markets through regional multi-channel marketing programs for Illumina's multiomics products and research segments.
Role type
Staff Marketing Programs Manager
Builds
Regional marketing programs and campaigns for multiomics products and research segments
Domain
Life Sciences / Genomics
Deliverable
product features
Required skills
Next-generation sequencing (NGS) experience, multi-channel marketing communications, integrated marketing communications, cross-functional collaboration in matrixed organizations, campaign development and execution, market data interpretation, campaign performance monitoring (KPIs), budget management
Preferred skills
Sales experience, research experience in life science disciplines, genomics experience, hands-on sequencing experience
Technologies
NGS platforms, multi-channel marketing tools
Responsibilities
Develop and execute regional multi-channel marketing plans to drive pipeline acceleration; Interpret market data and field input to inform marketing programs; Manage concurrent execution of marketing tactics linked to segment strategy; Identify and utilize marketing channels to achieve desired market responses; Monitor campaign performance and optimize ROI; Oversee campaign budgets to ensure 95-100% quarterly allocation is spent; Participate in quarterly and annual planning cycles
Seniority
Staff, hands-on IC with strategic oversight