Performance Marketing Specialist
Core
Developing and optimizing performance marketing strategies to acquire leads for a European consumer credit platform.
Role type
Performance Marketing Specialist
Builds
Digital acquisition campaigns and lead generation channels
Domain
Fintech / Consumer Credit
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Performance campaign management, Traffic provider management (comparators, SEA, SEO, Google Ads), Budget control, Digital trafficking (pixelation, tracking URLs), HTML, JavaScript, Digital analytics tools
Preferred skills
High-level English, Proactivity, Organization, Results orientation
Technologies
Google Ads, SEO, HTML, JavaScript
Responsibilities
Analyze and optimize lead acquisition strategy, Manage traffic providers and digital campaigns, Search, negotiate, and implement new performance channels, Optimize existing campaigns for growth and conversion, Control acquisition budget, Execute digital trafficking tasks
Seniority
Individual Contributor, mid-level specialist
