First VP, Marketing Technology, Group Retail
Core
Drive performance marketing outcomes and marketing operations efficiency for the Singapore digital team within Financial Services, leveraging marketing technology to deliver tangible business results.
Role type
First VP, Marketing Technology
Builds
Performance marketing campaigns, optimized media buying strategies, and efficient marketing operations processes for the PFS segment.
Domain
Financial Services / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Strategic thinking, end-to-end execution, marketing technology implementation, SEO strategy, digital media buying, media optimization, marketing analytics, budget management, workflow management, performance marketing
Preferred skills
Financial services experience
Technologies
Adobe stack (AA/AT/AAM), AppsFlyer, Google Analytics, Google/FB media targeting tools
Responsibilities
Drive performance marketing outcomes for PFS, optimize marketing operations efficiency, manage marketing KPIs, execute SEO strategy, manage digital media buying and optimization, drive marketing analytics, improve operational processes and technology use.
Seniority
Executive (First VP), hands-on leadership
