Senior Marketing Manager - FMClarity
Core
Senior Marketing Manager leading full ownership of demand generation, performance marketing, and product marketing for a B2B SaaS facilities management platform.
Role type
Senior Marketing Manager (Hands-on leadership)
Builds
Cloud-based CMMS platform for facilities-intensive organizations
Domain
B2B SaaS / Facilities Management
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Demand generation strategy, Performance marketing (Google Ads, Bing Ads), Conversion Rate Optimization (CRO), Marketing analytics (GA4, GTM), Marketing automation, Account-Based Marketing (ABM), Product marketing, Sales enablement
Preferred skills
Managing contractors, GTM planning, CEO-level reporting
Technologies
Google Ads, Microsoft Bing Ads, GA4, Google Tag Manager, Freshsales, Clarify, Jotform, Pendo, LinkedIn
Responsibilities
Execute multi-channel inbound campaigns, optimize paid acquisition for MQL volume, lead landing page development and A/B testing, manage marketing tech stack and data integrity, design lead nurture sequences, develop ABM programs, own product positioning and messaging, equip sales team with enablement materials, manage social proof and reviews, deliver CEO dashboards and OKRs
Seniority
Senior, hands-on leadership