Performance Marketing Manager
Core
Develop and execute comprehensive performance marketing strategies with a heavy focus on paid media and paid search to drive lead generation and enhance brand presence for a healthcare technology platform.
Role type
Performance Marketing Manager
Builds
Lead generation campaigns and brand presence for healthcare diagnostics and weight management solutions
Domain
Healthcare technology / Digital marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Paid media execution, paid search management, social media advertising (LinkedIn, Reddit, X, Meta), SEO, email marketing, content marketing, data-driven optimization, market research, analytics and reporting, strategic planning, cross-functional collaboration
Technologies
LinkedIn, Reddit, X, Meta, SEO tools, email marketing platforms
Responsibilities
Develop and implement media strategies aligned with business objectives, manage in-platform campaigns across search and social channels, optimize campaigns to maximize ROI, analyze market trends and competitive landscape, measure and report on campaign performance, collaborate with sales and business development teams, conduct market research
Seniority
Mid-level, hands-on IC
