Specjalista / Specjalistka Google Ads & Performance Marketing
Core
Managing performance marketing campaigns to drive e-commerce sales growth for a premium flooring brand.
Role type
Performance Marketing Specialist (Google Ads & Multi-channel)
Builds
Paid search, shopping, display, and video campaigns for Festfloor e-commerce platform
Domain
E-commerce / Retail / Flooring
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads (Search, Shopping, PMax, Display, YouTube), Google Merchant Center, Product Feed Management, ROAS/MER/CPA/CAC/CTR/CVR analysis, GA4, Budget Planning, A/B Testing
Preferred skills
Criteo, Microsoft Ads, Shopify, Google Tag Manager, International E-commerce, CSS (Comparison Shopping Services), AI/Automation
Technologies
Google Ads, Google Merchant Center, GA4, Criteo, Microsoft Ads, Shopify, Google Tag Manager
Responsibilities
Lead Search, Shopping, Performance Max, Display, and YouTube campaigns; Optimize campaigns for sales and profitability; Analyze results using KPIs; Test new campaign structures and bidding strategies; Prepare budget recommendations and scaling plans; Manage campaigns on Criteo and Microsoft Ads; Develop remarketing and prospecting actions; Analyze data in GA4 and other tools; Collaborate on product feed optimization; Report results to Head of E-commerce.
Seniority
Mid-level, hands-on IC