Performance Marketing Lead
Core
Driving paid media results (Paid Social, Search, Display) across five European markets to generate online appointments at the lowest cost.
Role type
Performance Marketing Lead (multi-market)
Builds
Paid media campaigns and AI-driven marketing workflows for a medical aesthetics group
Domain
Medical Aesthetics / Healthcare
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads, Meta Ads, GA4, BigQuery, external agency management, data analysis, AI/automation
Preferred skills
German or Italian language proficiency
Responsibilities
Own the full paid mediamix across five markets; Set strategy and KPIs; Optimize for ROAS and cost per appointment; Collaborate with Social and Brand teams; Analyze trends and translate insights into action; Build AI workflows and automations
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