Digital Marketing Specialist
Core
Execute and optimize APNA's digital marketing and communications strategies to support nurses in improving the health of Australians.
Role type
Digital Marketing Specialist (Analytics & Campaigns)
Builds
Digital marketing campaigns, CRM workflows, and performance dashboards for APNA's audience.
Domain
Health / Not-for-profit / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Data analysis, pixel and tag implementation, UTM framework management, paid campaign optimization, CRM segmentation, email automation, dashboard creation, stakeholder reporting, digital platform troubleshooting.
Preferred skills
Experience in membership or health sectors, familiarity with Buffer and Buzzsprout.
Technologies
Google GA4, Looker Studio, Google Tag Manager, Meta Ads, Google Ads, LinkedIn Ads, Campaign Monitor, Buffer, Buzzsprout, CMS platforms.
Responsibilities
Lead technical administration of the digital marketing ecosystem (pixels, tags, UTM, attribution); manage and optimize paid campaigns on Meta, Google, and LinkedIn; maintain CRM systems (segmentation, automations, workflows); develop performance dashboards and monthly reports; provide data-led strategic recommendations; support digital platform management and tagging accuracy.
Seniority
Mid-level, hands-on IC