Gerente de Marketing Digital e Performance
Core
Leading Digital & Performance strategy to generate qualified demand with efficiency and scale for an education institution.
Role type
Senior Digital Marketing & Performance Manager
Builds
Full-funnel acquisition strategies integrating paid media, SEO, organic channels, CRM, influencers, and offline media for regional expansion.
Domain
Education / EdTech / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Digital & Performance strategy, team management, paid media (Meta, Google, TikTok), SEO, web analytics (GA4, GTM), BI & dashboards (Looker Studio), budget management, full-funnel planning, data-driven experimentation, regional expansion strategy.
Preferred skills
Education/EdTech experience, regional expansion experience, GEO optimization, branding integration, marketing automation, CRM, AI in marketing.
Technologies
Meta, Google, TikTok, GA4, GTM, Looker Studio, BI tools, CRM, automation tools.
Responsibilities
Lead Digital & Performance strategy, manage and develop the team, plan and execute full-funnel strategies, ensure consistency between performance and brand building, lead digital strategy for regional expansion, structure and evolve the data layer, develop performance dashboards, translate business goals into actionable plans, manage budget and optimize investments, conduct tests and continuous optimizations.
Seniority
Senior, hands-on IC with team leadership
