Digital Marketing Specialist
Core
Driving customer acquisition, retention, and revenue growth for three coffee brands through email marketing, database growth, and paid media.
Role type
Digital Marketing Specialist (eCommerce)
Builds
Automated email/SMS flows, paid ad campaigns, and omnichannel digital traffic strategies for coffee brands.
Domain
Specialty coffee retail and eCommerce
Deliverable
product features
Required skills
Klaviyo, Shopify Plus, Meta Business Manager, Google Ads, TikTok Business Manager, database growth strategies, A/B testing, subscription management, upsell/cross-sell tactics
Preferred skills
Experience with Gorgias, app/plugin management for eCommerce
Technologies
Klaviyo, Gorgias, Shopify Plus, Meta, Google Ads, TikTok
Responsibilities
Execute end-to-end lifecycle marketing programs (acquisition, onboarding, retention, winback); Build and optimize automated flows in Klaviyo and Gorgias; Execute email campaign calendars; Develop strategies to grow owned marketing databases; Execute paid digital campaigns on Meta, Google, and TikTok; Conduct structured testing roadmaps for email and ads; Support omnichannel campaigns with digital components; Contribute to monthly performance reports and recommendations.
Seniority
Mid-level, hands-on IC