Marketing Lead – Performance & Strategy
Core
Single point of accountability for performance, growth, and partner management for a multi-site healthcare group, balancing 50% strategy and 50% hands-on execution.
Role type
Marketing Lead (Performance & Strategy)
Builds
Modern, commercially-driven marketing function for a national healthcare group expanding in Queensland and Melbourne.
Domain
Healthcare / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid channel management (Google, Meta), Agency management, Budget allocation & optimization, Marketing strategy, Reporting & attribution, Stakeholder engagement, Leadership
Preferred skills
Commercial mindset, Numbers-driven approach, Execution capability, Scaling internal teams
Technologies
Google Ads, Meta Ads
Responsibilities
Manage marketing performance across paid channels; Hold agencies accountable to CPA, bookings, and ROI; Allocate and optimize marketing budgets; Develop marketing strategy for clinic expansions; Ensure data integrity and full-funnel visibility; Lead Customer Experience & Social Media Specialist.
Seniority
Mid-Senior, hands-on IC