Customer Marketing Manager On Trade
Core
Partner with customers to influence point of purchase activation and build programs/tools for brand execution.
Role type
Customer Marketing Manager (Trade Activation)
Builds
Point of purchase activation programs and tools for key brands and customers
Domain
Premium alcoholic beverages / Retail trade marketing
Deliverable
product features
Required skills
Project management, Customer partnership, Activation planning, Cross-functional collaboration, Commercial calendar management, Program tailoring
Preferred skills
Consumer insight utilization, Digital platform usage, Market expansion
Technologies
Digital platforms
Responsibilities
Build activation plans for key brands and customers, Project manage implementation of key platforms and activations
Seniority
Manager, hands-on IC
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