Paid Media Specialist
Core
Manage and optimize paid media campaigns across multiple digital platforms to drive measurable growth through data analysis and testing.
Role type
Senior Performance Marketing Specialist
Builds
Paid advertising campaigns across digital channels
Domain
Digital marketing / Performance marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid media platform management, campaign optimization, data analysis, attribution modeling, conversion tracking, budget management, A/B testing, landing page optimization, multi-channel strategy, performance reporting
Preferred skills
Creative variation testing, messaging optimization, audience targeting, industry best practices
Technologies
Analytics tools, tracking tools, reporting tools
Responsibilities
Build and refine paid advertising campaigns, manage spend and pacing, analyze campaign data for trends, drive efficiency and conversion improvements, test creative and messaging variations, deliver performance updates with insights, partner with internal teams on marketing alignment
Seniority
Senior, hands-on IC
