Inbound Marketing Manager (B2B Pipeline & Demand Generation)
Core
Build and scale a B2B pipeline by converting LinkedIn content engagement into qualified sales conversations and leads.
Role type
Inbound Marketing Manager (B2B Pipeline & Demand Generation)
Builds
B2B sales pipeline via content-driven lead generation
Domain
B2B SaaS / Tech services
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
LinkedIn content creation, copywriting, funnel optimization, lead nurturing, B2B sales cycle understanding, data analysis
Preferred skills
Personal branding, HubSpot, Apollo, lead magnet creation
Technologies
LinkedIn, HubSpot, Apollo
Responsibilities
Create high-performing LinkedIn content (posts, hooks, carousels), initiate and nurture conversations via DMs, qualify prospects and move them into pipeline, optimize conversion rates at every funnel stage, track performance metrics
Seniority
Mid-level, hands-on IC