Performance Marketing Manager (w/m/d)
Core
Driving growth for a digital outdoor platform ecosystem by managing paid acquisition campaigns for B2C end-users and B2B partners.
Role type
Performance Marketing Manager
Builds
Scalable paid acquisition setups and campaign strategies for a global digital travel guide platform.
Domain
Outdoor technology / Digital travel / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Performance marketing strategy, Google Ads, Meta Business Manager, GA4, data analysis, attribution modeling, campaign automation, dynamic ads, tracking setup, budget forecasting, KPI-driven execution
Preferred skills
App marketing, feed management, subscription marketing
Technologies
Google Ads, Meta, Apple Search Ads, LinkedIn, Programmatic, GA4
Responsibilities
Manage all paid channels (SEA, Social, Display, Video, App), execute performance strategies for customer acquisition, control budgets and forecast ROAS/CPL/CLV, collaborate with content, CRM, design, and product marketing teams
Seniority
Mid-Senior, hands-on IC
