Performance Marketing Manager (gn)
Core
Driving measurable growth for a digital funeral care brand by managing paid acquisition campaigns across the entire funnel.
Role type
Performance Marketing Manager
Builds
Paid social, search engine advertising (SEA), and native ad campaigns
Domain
Digital marketing / Funeral care industry
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Performance marketing strategy, Paid acquisition (Meta Ads, Google Ads, Native Ads), Data analysis & KPI logic, Technical proficiency with tracking systems (GA4, Google Tag Manager), Hypothesis-driven testing, Conversion optimization (CRO), Landing page optimization
Preferred skills
Marketing automation, Creative testing, Attribution modeling
Technologies
Meta Ads, Google Ads, Native Ads, GA4, Google Tag Manager
Responsibilities
Manage and optimize performance marketing channels (Paid Social, SEA, Native), Analyze KPIs (CPL, CPA, ROAS) and derive actionable measures, Collaborate with Sales, CRM, Content & Tech to improve lead quality, Develop and test creatives, target audiences, and messaging, Contribute to marketing strategy evolution
Seniority
Mid-level, hands-on IC
