Performance Marketing Manager:in (m/w/d)
Core
Managing performance marketing across search, display, and new acquisition channels to drive user growth for a leading German pension and care platform.
Role type
Performance Marketing Manager
Builds
User acquisition campaigns and landing page optimization for a pension and care platform
Domain
Fintech / Insurance / Pension planning
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Search and display advertising management, A/B testing, conversion rate optimization, ad copywriting, data analysis, budget management
Preferred skills
Experience with Meta advertising, additional acquisition channels and tools
Technologies
Google Ads, Bing Ads, Meta Ads
Responsibilities
Manage existing search and display channels, test and scale new acquisition channels, develop ad concepts and copy, optimize landing pages and user flows, prepare and communicate performance metrics
Seniority
Mid-level, hands-on IC
