Performance Marketing Manager (w/m/d)
Core
Building and optimizing performance marketing pipelines to generate qualified leads for sales through paid media and account-based strategies.
Role type
Performance Marketing Manager
Builds
Qualified lead pipelines for sales teams via Google Ads, LinkedIn Campaigns, and ABM strategies
Domain
B2B SaaS / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Paid media strategy, Google Ads management, LinkedIn Campaign Manager, Account-Based Marketing (ABM), Landing page optimization, Data analysis (CPL, ROAS), Cross-functional collaboration with Sales
Preferred skills
Thought Leader Ads strategy, Enterprise account targeting, Creative conversion optimization
Technologies
Google Ads, LinkedIn Campaign Manager
Responsibilities
Plan, steer, and optimize paid media campaigns on Google Ads and LinkedIn; Develop ABM campaigns targeting enterprise accounts; Strategically deploy LinkedIn Thought Leader Ads; Conceive and optimize performance landing pages
Seniority
Mid-Senior, hands-on IC