Senior Performance Marketing Manager
Core
Building and scaling a high-performing, automated B2B lead generation engine using data, automation, and AI to generate pipeline predictably.
Role type
Senior Performance Marketing Manager (B2B Lead Generation)
Builds
Automated demand generation systems and B2B lead pipelines
Domain
Food-tech / B2B SaaS
Deliverable
production ML models | product features | dashboards & analysis
Required skills
B2B performance marketing, Google Ads management, LinkedIn Ads management, funnel optimization, data analysis, automation system design, AI tool proficiency
Preferred skills
Lead scraping and enrichment workflows, creative generation with AI, workflow automation (n8n, Zapier, Clay)
Technologies
Google Ads, LinkedIn Ads, HubSpot, Claude, n8n, Zapier, Clay
Responsibilities
Manage and optimize paid acquisition channels (Google Ads, LinkedIn Ads), build automated campaign creation and optimization systems, optimize conversion rates across the funnel (ad to lead to opportunity), define and track key performance metrics (CPL, conversion rates)
Seniority
Senior, hands-on IC