Performance Marketing
Core
Develop and implement digital branding strategies and manage paid media presence across Google Ads, Meta, email, and SMS to drive business goals.
Role type
Performance Marketing Manager
Builds
Digital branding initiatives and paid media campaigns
Domain
Luxury retail / Digital Marketing
Deliverable
product features
Required skills
Google Ads, Google Analytics 4, Meta Business platforms, Excel, A/B testing, budget management, KPI reporting
Preferred skills
Luxury industry knowledge
Technologies
Google Ads, Google Analytics 4, Meta Business platforms
Responsibilities
Develop digital branding strategies; oversee and optimize digital presence on Google Ads, Meta, email, and SMS; monitor and optimize targeting and segmentation; ideate and measure A/B testing initiatives; utilize analytics tools to assess performance and provide recommendations; collaborate with global marketing, e-commerce, and influencer teams; assign KPIs and prepare regular reports; manage and optimize marketing budgets
Seniority
Mid-level, hands-on IC