Head of Growth / Traffic manager
Core
Driving paid traffic acquisition, analyzing marketing performance, and transforming data into actionable decisions to improve campaign profitability for a French e-commerce company selling personalized items.
Role type
Head of Growth / Traffic Manager
Builds
Paid traffic campaigns and data-driven marketing strategies
Domain
E-commerce / Personalized products
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads, Meta Ads, GA4, GTM, SEO, Emailing, Power BI, Excel/Google Sheets, e-commerce metrics (ROAS, CAC, conversion rate, AOV, margin), acquisition logic, budget arbitrage
Preferred skills
Data analysis, stakeholder management, strategic planning, operational execution
Technologies
Google Ads, Meta Ads, GA4, GTM, Power BI, Excel, Google Sheets
Responsibilities
Manage paid acquisition levers, analyze marketing performance, transform data into concrete actions, challenge campaign performance, track KPIs with agencies, arbitrate budgets and priorities, generate qualified traffic, improve campaign profitability, build clear reporting
Seniority
Senior, hands-on IC