Email Marketing Manager H/F
Core
Piloter et optimiser des campagnes d'emailing à forte valeur ajoutée pour générer des leads et fidéliser les adhérents, en collaboration avec les équipes Marketing, Communication et un expert automation.
Role type
Email Marketing Manager (Activation & Campaigns)
Builds
Email campaigns (newsletters, promotional, nurturing), landing pages, and automated workflows for member engagement.
Domain
French SMEs (TPME) and consumer protection sector.
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Email marketing strategy, campaign execution, Braze/Brevo/Landing G proficiency, A/B testing, KPI analysis (open rates, clicks, conversions, ROI), GDPR compliance, template design, stakeholder collaboration.
Preferred skills
Automation workflow definition, HTML/CSS basics, design sensibility, project management.
Technologies
Braze, Brevo, Landing G.
Responsibilities
Deploy targeted email campaigns to generate leads and retain members; Collaborate with Marketing to implement activation strategies; Configure and send campaigns in email tools; Monitor campaign performance via dashboards; Create and optimize email templates and landing pages; Analyze KPIs and propose optimizations; Ensure data quality and list management; Stay updated on email marketing trends and best practices.
Seniority
Mid-level (3-5 years experience), hands-on IC.
