Marketing Specialist
Core
Execute local marketing strategy and retail activations to grow Imou's visibility and engagement in the French market.
Role type
Local Marketing Specialist (Retail & Brand Activation)
Builds
Local marketing campaigns, retail activations, and brand communication projects for Imou in France.
Domain
Consumer Electronics / Smart Home / Retail Marketing
Deliverable
product features | client delivery
Required skills
Local marketing strategy, retail activation, budget management, PR coordination, content quality assurance, stakeholder management, vendor management, data reporting, cross-functional collaboration
Preferred skills
Experience with high-tech or smart home brands, trade show organization, influencer activation
Technologies
POS materials, content management systems, analytics tools
Responsibilities
Build and execute local marketing strategy and action plans; manage local marketing budgets and vendor processes; design and run retail activations with distributors and partners; coordinate PR activities, press releases, and events; ensure content quality and consistency across platforms; conduct store visits and provide field feedback.
Seniority
Mid-level, hands-on IC