Trade and Shopper Marketing (In-store) Specialist
Core
Turn brand and sales strategy into shopper-centric, in-store excellence across the Nordic cluster by managing in-store activations, visual merchandising, and retail events.
Role type
Senior Trade and Shopper Marketing Specialist (In-Store)
Builds
Nordic in-store activation calendar, POSM strategy, retail event playbooks, and O+O consistency for physical touchpoints.
Domain
Premium durables / FMCG retail marketing
Deliverable
product features
Required skills
In-store activation planning, Visual merchandising, POSM strategy, Retail event execution, Data-driven planning (GfK/Applia), Budget ownership, Stakeholder leadership
Preferred skills
Experience with retail media, Knowledge of Nordic languages
Technologies
GfK, Applia, POSM tools
Responsibilities
Build and lead Nordic in-store activation calendar; Define and deploy retail excellence standards and planogram compliance; Own POSM strategy and production; Lead NPD launch playbooks for stores; Design and deliver in-store retail events; Use shopper data to locate growth levers and track KPI dashboards; Partner with key customers to activate in-store digital signage and retail media.
Seniority
Senior, hands-on IC