Trade and Shopper Marketing (In-store) Specialist
Core
Turn brand and sales strategy into shopper-centric, in-store excellence across the Nordic cluster by elevating physical touchpoints and delivering premium execution in retail environments.
Role type
Trade and Shopper Marketing Specialist (In-Store)
Builds
Nordic in-store activation calendars, visual merchandising guidelines, planogram compliance, fixture maintenance, POSM strategy and production, NPD launch playbooks, retail events, and retail media activations.
Domain
Premium durables / FMCG, Nordic retail market
Deliverable
product features
Required skills
In-store activation and excellence, POSM and visual merchandising, store activation craft, data-driven planning and measurement, budget ownership and ROI discipline, stakeholder leadership, retail media and digital touchpoint alignment
Preferred skills
One Nordic language, travel across Nordics
Technologies
GfK, Applia, retail data platforms
Responsibilities
Build and lead implementation of in-store activation calendars; define and deploy retail excellence standards and planogram compliance; own POSM strategy and production; lead NPD launch playbooks for stores; design and deliver in-store retail events; use shopper data to locate growth levers and build account-specific plans; track KPI dashboards and deliver post-program recaps; partner with key customers to activate in-store digital signage and retail media; lead cross-functional execution and manage trade/shopper budget.
Seniority
Mid-level specialist (5+ years experience)