Digital Marketing Specialist

coinflip

Cape Town City Centre, Cape Town Region💼 Full-time💰 $313,754–$395,808🗓 2026-05-10 → 2026-08-10

Core

Design, build, and manage PPC campaigns to drive user acquisition and ROI for a global cryptocurrency platform.

Role type

Digital Marketing Specialist (PPC/SEM)

Builds

Paid search and performance marketing campaigns for a crypto exchange and kiosk network

Domain

Fintech / Cryptocurrency

Deliverable

product features

Required skills

PPC campaign management, SEM strategy, performance analytics, keyword research, creative concept development, data interpretation

Preferred skills

Cryptocurrency knowledge, Meta Ads experience

Technologies

Google Ads, Google Analytics, Bing, MS Office

Responsibilities

Plan and optimize Search and PMax campaigns; Monitor KPIs (CTR, CVR, CPA) and manage budgets; Analyze performance data to inform strategy; Collaborate on creative concepts; Research keywords and competitor trends

Seniority

Mid-level, hands-on IC

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About coinflip

CoinFlip is a global digital currency platform company focused on providing consumers with simple and secure access to buy and sell cryptocurrency. The company operates the world's largest network of cryptocurrency kiosks by transaction volume, with more than 5,500 kiosks across 49 U.S. states, Puerto Rico, Canada, Australia, New Zealand, South Africa, Italy, Panama, Brazil, Mexico, and Spain. CoinFlip’s digital currency kiosks make buying and selling major cryptocurrencies accessible for consumers who wish to purchase digital currency using cash.