Performance Marketing Manager
Core
Managing user acquisition budgets and campaigns to generate revenue and increase the player base for mobile games.
Role type
Performance Marketing Manager
Builds
User acquisition campaigns and creative assets for mobile games
Domain
Mobile gaming
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
User acquisition strategy, campaign management, bidding optimization, creative brief development, App Store Optimization, ROAS measurement, team mentoring
Preferred skills
Experience with Facebook Ads, Google Ads, other ad networks
Technologies
Facebook Ads, Google Ads
Responsibilities
Plan and manage high-level UA strategy, manage and optimize campaigns to maximize player acquisition, supervise and mentor Campaign Managers, create creative briefs for the art team, stay updated on industry opportunities, assist with App Store Optimization and ROAS measurement
Seniority
Mid-level, hands-on IC
