Senior Performance Marketing Specialist
Core
Designing and executing data-driven performance marketing strategies to drive customer acquisition and optimize unit economics for catering and well-being brands.
Role type
Senior Performance Marketing Specialist (Google Ads, Meta Ads, TikTok)
Builds
Scalable paid media campaigns and conversion optimization for multiple consumer brands
Domain
Food & Beverage / Health & Wellness / DTC
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads (Search, PMax, Display, YouTube, bidding), Meta Ads (Advantage+, sales campaigns, retargeting), TikTok Ads strategy, GA4 advanced analysis, CRO/A/B testing, Unit economics (CAC/LTV), Data synthesis from CRM/transactional sources
Preferred skills
Marketing automation implementation, AI tools for marketing, Affiliate marketing experience, Looker Studio dashboarding, BigQuery/SQL, Google Apps Script, Food delivery or DTC model experience
Responsibilities
Lead full-funnel performance campaigns from strategy to scaling, Optimize campaigns for CAC and LTV rather than just ROAS, Plan and execute A/B tests and creative experiments, Analyze full conversion paths using GA4 and transactional data, Forecast budget impact on sales and recommend allocation, Collaborate with marketing automation, analytics, and creative teams
Seniority
Senior, hands-on IC
