Digital Marketing Specialist
Core
Research, plan, and manage social media and paid search marketing channels to drive customer acquisition and engagement for a Canadian family of retail sports banners.
Role type
Digital Marketing Specialist (Social Media & Paid Search)
Builds
Social media campaigns, Google Ads campaigns, and digital assets for Golf Town, Sporting Life, and Team Town Sports.
Domain
Retail / Sports / eCommerce
Deliverable
product features
Required skills
Social media strategy, Google Ads management, Meta Ads Manager, Web analytics, Shopping campaigns, product feed optimization, campaign optimization, KPI tracking, content planning
Preferred skills
Knowledge of DoubleClick Bid Manager, DCM, creative content development, trend analysis
Technologies
Meta Ads Manager, Google Ads, Web analytics platforms, DoubleClick Bid Manager, DCM
Responsibilities
Develop and execute social media strategy and campaigns; Own the promotional calendar and shape content; Manage multiple Google Ads accounts; Develop best practice recommendations for social channels; Leverage social media trends in ongoing strategies; Work with marketing teams to plan engaging content; Perform daily, weekly, and monthly optimizations; Track analytics, report, and establish KPIs; Optimize Shopping campaigns and product feeds; Provide insights and recommendations based on business goals.
Seniority
Individual Contributor