Growth Marketing Manager
Core
Drive user acquisition and community growth for MyGroove, a music-learning app supported by Red Bull, scaling across DACH and global markets.
Role type
Growth Marketing Manager (Mobile)
Builds
MyGroove mobile app user base and community engagement
Domain
EdTech / Music Education / Mobile Apps
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
User acquisition strategy, Performance marketing, Mobile analytics, Creative production, Project management, Subscription business modeling
Preferred skills
B2B partnership development, Offline marketing tactics, Event management
Technologies
Google Ads, Meta Ads, Apple Search Ads, TikTok, Google Ads, MMP tools, Product analytics tools
Responsibilities
Plan, launch, and optimize paid and organic campaigns across multiple channels; Build a lean creative production engine for performance assets; Track full funnel metrics and optimize for revenue, CPI, CAC, retention, and LTV; Experiment with organic growth levers and creator collaborations; Represent the brand at music and education events and conferences.
Seniority
Mid-Senior, hands-on IC