Specialist Marketing (all genders)
Core
Driving growth, sales, and repurchase rates for laser materials through content marketing, campaigns, and product storytelling.
Role type
Specialist Marketing (Digital & eCommerce)
Builds
Content marketing campaigns, product launch actions, bundles, and sales-optimized web content.
Domain
Industrial manufacturing (laser technology) / Digital Marketing
Deliverable
product features
Required skills
Content marketing, Digital marketing, eCommerce, Storytelling, CRM tools, Email marketing, KPI tracking, Sales collaboration
Preferred skills
Salesforce experience
Technologies
Salesforce
Responsibilities
Plan and execute content marketing campaigns and product launches; Develop sales-driven product texts and guides for web channels; Manage email marketing campaigns along the customer journey; Track KPIs and optimize performance; Collaborate with Sales, regional organizations, and Product Management.
