Marketing Content Specialist - Digital Science and Laboratory Automation
Core
Transform complex scientific and technical capabilities of digital lab solutions and robotic automation into clear, compelling, and commercially relevant content for Pharma, Biopharma, and Genetic Testing customers.
Role type
B2B marketing content specialist (digital science & laboratory automation)
Builds
Web content, white papers, case studies, video scripts, sales enablement tools, and SEO-optimized digital assets
Domain
Life sciences / Laboratory automation / Digital science
Deliverable
product features
Required skills
B2B content marketing, technical translation, SEO & AI-driven discoverability (AEO/GEO), campaign & sales enablement, customer insight integration, performance measurement, cross-functional collaboration
Preferred skills
AI-driven search optimization, laboratory workflow knowledge
Technologies
Content management systems, marketing automation platforms, analytics tools
Responsibilities
Develop high-quality content across multiple formats; Partner with SMEs to translate complex technical concepts; Optimize content for SEO and AI-driven discovery; Support campaign development and sales enablement; Track and analyze content performance metrics
Seniority
Mid-level, hands-on IC