Online Performance Marketing Specialist (w/m/d)
Core
End-to-end management and optimization of performance marketing channels (Google Ads, Meta) and B2C e-commerce business with a focus on data-driven campaign development and marketplaces.
Role type
Online Performance Marketing Specialist
Builds
Data-driven performance marketing campaigns and digital marketplaces
Domain
E-commerce / Optical retail
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads, Meta Ads, Google Analytics, Google Tag Manager, budget allocation, KPI analysis, affiliate marketing management
Preferred skills
Experience with large media budgets, analytical thinking, independent work style
Technologies
Google Ads, Meta Ads, Google Analytics, Google Tag Manager
Responsibilities
Steer and optimize performance marketing channels including budget allocation; Conceptualize and develop data-driven performance campaigns; Build and manage digital marketplaces with external partners; Analyze central KPIs and create structured reports; Support B2C e-commerce business with a clear performance focus; Develop and expand affiliate marketing activities
Seniority
Mid-level, hands-on specialist