Growth Specialist
Core
Execute, optimize, and scale paid marketing campaigns to drive lead generation and conversions across digital channels.
Role type
Performance Marketing Specialist
Builds
Paid advertising campaigns for lead generation
Domain
Digital Marketing / B2B
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads, LinkedIn Ads, Meta Ads, audience targeting, keyword planning, A/B testing, conversion tracking, Google Analytics, data analysis
Preferred skills
B2B marketing experience, SaaS/Cloud domain knowledge, landing page optimization, AI tools for ad copy
Technologies
Google Ads, LinkedIn Ads, Meta Ads, Google Analytics
Responsibilities
Plan and execute paid campaigns on Google, LinkedIn, and Meta; optimize campaigns based on CPC, CPL, CTR, and CPA metrics; set up conversion tracking and pixels; collaborate with content and design teams to improve ad creatives and landing pages; generate weekly and monthly performance reports.
Seniority
Junior to Mid-level (1-3 years experience)