Senior Digital Marketing Manager
Core
Own and scale the digital engine driving pipeline, demos, and revenue for an AI-native SaaS platform serving R&D, Life Sciences, and IP verticals.
Role type
Senior Digital Marketing Manager (B2B SaaS)
Builds
Demand generation systems across paid, organic, and emerging AI-driven channels
Domain
B2B SaaS, Intellectual Property, Life Sciences, R&D
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
B2B SaaS demand generation, paid search (Google Ads), LinkedIn Campaign Manager, SEO, GEO (AI-driven search), HubSpot, Salesforce, intent data utilization, marketing tech stack evaluation, data attribution, campaign optimization, pipeline management
Preferred skills
Marketing to R&D/Life Sciences/IP audiences, 6sense/Bombora experience, high-growth SaaS environment, product-led growth (PLG) models
Technologies
Google Ads, LinkedIn Campaign Manager, HubSpot, Salesforce, 6sense, Bombora
Responsibilities
Execute digital marketing strategy across paid search, paid social, SEO, and GEO; build and optimize end-to-end paid campaigns; drive pipeline growth via qualified leads and demo requests; lead SEO and GEO efforts; develop and scale LinkedIn campaigns targeting senior decision-makers; partner with content and product marketing teams; leverage intent data for targeting; analyze performance and run experiments; own HubSpot campaign setup and attribution reporting; maintain marketing tech stack and data hygiene
Seniority
Senior, hands-on IC