Head of Performance Marketing
Core
Lead and optimize B2C paid social advertising initiatives to drive customer acquisition, engagement, and retention.
Role type
Head of Performance Marketing
Builds
B2C paid social campaigns on Meta and TikTok, integrated email marketing, and scalable creative production workflows
Domain
B2C / DTC performance marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2C paid social strategy, Meta Ads management, TikTok Ads management, email marketing integration, CRO, A/B testing, creative direction, team leadership, data analysis
Preferred skills
Creative copywriting, landing page optimization, process scaling
Technologies
Meta (Facebook, Instagram), TikTok, email marketing platforms
Responsibilities
Design and optimize performance marketing strategies for B2C paid social campaigns; Analyze campaign performance to optimize ad spend and targeting; Manage and mentor a team of media buyers and creative specialists; Collaborate with creative teams to develop ad creatives and copy; Implement A/B testing for creative elements and landing pages; Establish scalable processes for creative production and campaign management
Seniority
Senior, hands-on IC with team leadership
