Social Media Program Manager H/F
Core
Design, pilot, and implement global social media programs (employee advocacy, influencer partnerships, UGC) to drive customer engagement and brand visibility.
Role type
Global Social Media Program Manager
Builds
Global social media programs and campaigns
Domain
B2B Industrial Tools / Digital Marketing
Deliverable
product features
Required skills
Global program management, stakeholder management, KPI definition and reporting, cross-functional collaboration, external agency management, training delivery, analytics and ROI optimization, technology tool selection (incl. AI), diversity and inclusion strategy
Preferred skills
Scrum certification, master's degree in business/marketing, multilingualism
Technologies
Social media management platforms, analytics tools, content creation software, AI tools
Responsibilities
Contribute to global social media strategy and propose new program ideas; Develop, launch, and scale global social media programs; Lead the global roll-out of programs managing complex projects; Define, track, and report on KPIs to measure programme success; Collaborate with cross-functional teams and external partners to deliver high-impact campaigns; Monitor social media trends and emerging platforms; Manage external agencies and partners for pilots, training design, and content creation; Develop and deliver training to social media teams and employees; Serve as a social media advocate within the global MarCom team and as a consultant to local markets; Review, recommend and implement technology and tools that drive program success; Utilise analytics to optimise programs and demonstrate ROI; Foster a culture of diversity and inclusion in social media content and programs
Seniority
Mid-Senior, hands-on IC
